E-Commerce in Supply Chain

Core Course 15 - MBA DMSC Program

This course explores how e-commerce companies manage their supply chains. Students learn about digital platforms, last-mile delivery, inventory control, and customer experience in online trade.

Duration:8 weeks
Credits:6 credits
Level:Graduate
Format:Online
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IITMadrasEcommerceSupplyChainDigital

Why This Course is Essential?

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Career Growth
Build expertise in e-commerce supply chains, a rapidly growing field.
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E-commerce Growth
Learn how e-commerce is transforming global supply chains and retail operations.
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Last-Mile Delivery
Master the complexities of last-mile delivery and customer satisfaction.

Who Should Take This Course?

1. E-commerce Managers and Operations Directors
Professionals managing e-commerce operations and supply chains.
2. Supply Chain Managers in E-commerce Companies
Supply chain professionals working in digital commerce environments.
3. Logistics Coordinators and Delivery Managers
Professionals coordinating last-mile delivery and logistics operations.
4. Digital Entrepreneurs and Start-up Founders
Entrepreneurs building e-commerce and digital commerce businesses.
38
Hours of Content
8
Modules
6
Case Studies
IIT Madras
Certificate

Curriculum

Module 1: E-commerce Fundamentals
  • tickDigital Commerce – Understanding e-commerce business models.
  • tickPlatform Technologies – E-commerce platforms and technologies.
Module 2: Supply Chain Integration
  • tickDigital Integration – Integrating e-commerce with supply chains.
  • tickReal-time Visibility – Tracking and monitoring in digital commerce.
Module 3: Last-Mile Delivery
  • tickDelivery Strategies – Optimizing last-mile delivery operations.
  • tickCustomer Experience – Ensuring customer satisfaction in delivery.
Module 4: Inventory Management
  • tickDigital Inventory – Managing inventory in e-commerce.
  • tickDemand Forecasting – Predicting demand in digital commerce.
Module 5: Digital Payments
  • tickPayment Systems – Digital payment methods and security.
  • tickFinancial Integration – Integrating payments with supply chains.
Module 6: Customer Experience
  • tickUser Experience – Designing customer experience in e-commerce.
  • tickCustomer Service – Managing customer service in digital commerce.
  • tickPersonalization – Using data to improve experience.
  • tickCRM – Managing customer loyalty.
Module 7: Technology Trends
  • tickAI in E-commerce – Artificial intelligence in digital commerce.
  • tickMobile Commerce – Mobile-first e-commerce strategies.
Module 8: Case Studies
  • tickAmazon – Global e-commerce supply chain strategies.
  • tickFlipkart – Indian e-commerce market leadership.
  • tickBigBasket – Online grocery supply chain.
  • tickWalmart – E-commerce global strategies.

Course Learning Outcomes

By the end of this course, you will have gained comprehensive knowledge and practical skills in the subject area.

What You'll Master:

  • Core concepts and theoretical foundations
  • Practical applications and case studies
  • Industry best practices and methodologies
  • Problem-solving and analytical skills
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Course Structure

This Course is Part of the MBA DMSC Program

This course is one of 20 core courses in the MBA in Digital Maritime & Supply Chain Management program at IIT Madras. To take this course, you need to enroll in the complete MBA DMSC program.

Complete Curriculum

20 core courses + 12 electives designed by IIT Madras faculty

IIT Madras Degree

Earn a prestigious MBA degree from India's premier technical institute

Industry Ready

Practical skills and knowledge for maritime and supply chain leadership

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IIT Madras - MBA DMSC Program