Digital Marketing & CRM in Supply Chain

Core Course 7 - MBA DMSC Program

E-commerce Supply Chains
Data Analytics for Marketing
Customer Retention Strategies
AI in Marketing
Case Studies
Industry Tools

This course integrates digital marketing with supply chain operations. It covers how companies use online platforms, CRM systems, and data analytics to manage customer relationships, optimize sales channels, and improve logistics efficiency.

Duration:8 weeks

Credits:6 credits

Level:Graduate

Format:Online

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IITMadrasDigitalMarketingCRMSupplyChain

Why This Course is Essential?

Competitive Advantage

Gain skills that give you a competitive edge in the digital transformation of supply chains.

Digital Integration

Learn how digital marketing integrates with supply chain operations for better customer experience.

Customer Relationship

Master CRM systems and customer data management in logistics and supply chains.

Who Should Take This Course?

1. Marketing Managers in Logistics Companies

Marketing professionals looking to specialize in supply chain and maritime industries.

2. CRM Specialists and Customer Success Managers

Professionals managing customer relationships in logistics and maritime businesses.

3. Digital Marketers and E-commerce Professionals

Digital marketing experts seeking to understand supply chain integration.

4. Business Development and Sales Professionals

Sales and BD professionals looking to enhance their digital marketing skills.

Hours of Content

Modules

Case Studies

IIT Madras

Certificate

Curriculum

Module 1: Introduction

Digital Supply Chains – How digital marketing integrates with logistics.
CRM Basics – Understanding customer data management.

Module 2: Online Marketing

SEO & SEM – Search optimization for supply chain companies.
Social Media – Leveraging social platforms for brand and logistics.

Module 3: CRM Platforms

CRM Systems – Salesforce, Zoho, and Microsoft Dynamics.
Data-driven Decisions – Using customer data to improve operations.

Module 4: E-Commerce

Online Retail Supply Chains – How e-commerce reshapes logistics.
Last-Mile Delivery – Customer-centric delivery models.

Module 5: Analytics

Customer Analytics – Predicting customer needs with data.
AI Tools – Chatbots, recommendation engines, and more.

Module 6: Retention

Customer Loyalty – Strategies for long-term retention.
Value-added Services – Enhancing customer experiences.

Module 7: Case Studies

Amazon – Digital marketing in supply chain dominance.
Flipkart – CRM and customer retention strategies.

Module 8: Future Trends

AI & ML in Marketing – The rise of predictive marketing.
Blockchain in CRM – Transparency and customer trust.

Course Learning Outcomes

By the end of this course, you will have gained comprehensive knowledge and practical skills in the subject area.

What You'll Master:

Core concepts and theoretical foundations
Practical applications and case studies
Industry best practices and methodologies
Problem-solving and analytical skills

Learn More About MBA DMSC Program

This Course is Part of the MBA DMSC Program

This course is one of 20 core courses in the MBA in Digital Maritime & Supply Chain Management program at IIT Madras. To take this course, you need to enroll in the complete MBA DMSC program.

Complete Curriculum

20 core courses + 12 electives designed by IIT Madras faculty

IIT Madras Degree

Earn a prestigious MBA degree from India's premier technical institute

Industry Ready

Practical skills and knowledge for maritime and supply chain leadership

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